Results-driven Digital Marketing Specialist with 9+ years of experience designing and executing high-impact marketing strategies across SEO, PPC, social media, content, and email marketing. Currently driving growth at Nexus Star Technology LLC, Dubai. Skilled in AI-powered marketing tools (ChatGPT, Claude, Gemini, Notebook LM) and up-to-date with Google's AI Overview (SGE). Proven track record in WordPress development, paid media management, and domain/digital systems — with measurable results in ROI, organic traffic, and lead generation.
Digital Marketing Specialist
Jan 2026 — Present
Nexus Star Technology LLC, Dubai, UAE
- Lead end-to-end digital marketing campaigns across SEO, PPC, social media, and content channels.
- Leverage AI tools (ChatGPT, Claude, Gemini, Notebook LM) to accelerate content creation, keyword research, and campaign analysis.
- Implement AI Overview (SGE) optimization strategies to maintain organic visibility amid Google's generative search shift.
- Manage WordPress websites with technical SEO audits, speed optimization, and UX improvements.
- Run Google Ads and Meta Ads campaigns with structured A/B testing and conversion rate optimization.
Marketing Officer
Jan 2025 — Dec 2025
Tamdeed Projects (Etisalat / e&), Dubai, UAE
- Developed and executed marketing campaigns aligned with Etisalat brand guidelines, boosting digital engagement.
- Managed SEO-driven content strategy and maintained corporate web presence across digital channels.
- Coordinated paid media campaigns on Google Ads and LinkedIn, optimizing for B2B lead generation.
- Produced performance reports using Google Analytics and Data Studio, enabling data-driven decisions.
- Supported social media strategy, content calendar management, and email marketing automation.
Digital Marketing Specialist
May 2021 — Dec 2024
Blue Iris Soft Trading LLC, Dubai, UAE
- Spearheaded SEO strategy leading to a 40% increase in organic traffic within 6 months.
- Managed Google Ads & Facebook Ads with an annual budget of $150,000, achieving 30% ROI growth.
- Developed and maintained WordPress websites with custom themes, plugins, and Elementor page building.
- Executed email marketing campaigns averaging 25% open rate and 6% click-through rate.
- Led domain management, DNS configuration, SSL/TLS setup, and cloud infrastructure (AWS, Google Cloud).
- Managed multi-channel lead generation, increasing qualified leads by 35% in 3 months.
Digital Marketing Coordinator / WordPress Developer
2016 — 2021
JoshFactory (Owned), India
- Grew social media following by 50% and boosted engagement by 35% across multiple platforms.
- Conducted keyword research and on-page SEO, generating 20% more organic leads.
- Designed and customized WordPress websites with Elementor, increasing organic traffic by 35%.
- Managed PPC campaigns optimizing for lower CPC and higher CTR by 10%.
- Provided domain portfolio management and DNS technical support for business clients.
40%
Organic traffic increase via SEO overhaul in 6 months
30%
ROI improvement on $150K Ads budget
35%
Lead generation boost via multi-channel campaigns
50%
Instagram follower growth driving 25% sales increase
25%
Bounce rate reduction post website redesign & UX
20%
Cloud migration cost reduction on AWS infrastructure
- Search Engine Optimization (SEO & Technical)
- AI Marketing — ChatGPT, Claude, Gemini, Notebook LM
- Google AI Overview / SGE Optimization
- Google Ads — Search, Display, Shopping, PMax
- Paid Social — Meta, LinkedIn, TikTok, X, Telegram
- WordPress Development & Elementor Customization
- Content Marketing & CRM Email Automation
- Domain Infrastructure & DNS Configuration
- Google Ads Search & Display
- Google Analytics & Search Console
- Facebook Blueprint
- HubSpot Inbound Marketing
- SEMrush SEO & PPC Toolkit
- Yoast SEO for WordPress
Bachelor's Degree in Software Engineering
2016 — 2021
Diploma in Hardware & Networking
NIIT, New Delhi, India · 2008 — 2011
A-Set Certification
A-Set, New Delhi, India · 2008 — 2010