A growth journey
told in numbers.
Shamsher Ali — Digital Marketing Specialist based in Dubai, with 6+ years across SEO, paid media, and AI-powered campaign strategy. This report walks through the career path that built the playbook, then opens the books on two live campaigns — Google Ads lead generation and Meta WhatsApp lead funnels — straight from source dashboards.
across Google & Meta
Six years, three chapters,
one growth discipline.
From building and running an agency to embedding AI-driven SEO and paid media inside enterprise marketing teams in Dubai.
Built and ran an independent digital marketing practice — designing WordPress sites with Elementor, running SEO and PPC for client brands, and laying the technical foundation (HTML, CSS, PHP, DNS, hosting) that still underpins every campaign built since.
Owned a $150K annual Google & Facebook Ads budget end to end, lifting organic traffic 40% via a full SEO overhaul, growing social following 50% and qualified leads 35%, while managing domain, DNS and cloud infrastructure on AWS.
Leading SEO, PPC, social and content end-to-end, with AI tools (ChatGPT, Claude, Gemini, Notebook LM) folded into research, content and analysis — including AI Overview (SGE) optimization to protect organic visibility through Google's generative search shift. The campaigns below are pulled from this work.
Google Ads — payment
lead generation, Q1 2026.
Three months of lead-ad spend tracked straight from the working reporting sheet — every row reconciled against IDs delivered to sales.
20,923 leads from a ₹12.36M spend, with full ID-level traceability.
The campaign runs a month-by-month payment lead ad structure, with every lead matched to an ID for downstream qualification. January through March shows steady scale-up in spend matched by proportional lead volume — the kind of consistency that makes forecasting the next quarter straightforward.
| Month | Payment lead ad spend | Leads | ID |
|---|---|---|---|
| January | 2,995,980 | 5,469 | 366 |
| February | 3,419,954 | 4,767 | 540 |
| March | 5,944,283 | 10,687 | 1,430 |
| Total | 12,360,217 | 20,923 | 2,336 |
Meta Ads — WhatsApp lead
funnel, ExchangeMarket.
A Power BI dashboard built on top of the Meta Ads account, tracking WhatsApp leads from impression through to first-time deposit (FTD).
5,099 WhatsApp leads at a 13.61% click-to-lead conversion rate.
The dashboard tracks the ExchangeMarket account (advertiser SSG1934) across the April 2025 – April 2026 window: every click is followed through to a WhatsApp conversation, a lead, and ultimately a first-time deposit — giving a full cost-to-revenue line of sight on every dirham spent.
SEO — analytics & organic
visibility, 2025–26.
Technical SEO, content strategy and AI Overview optimisation working together to grow organic search presence and protect visibility through Google's generative search shift.
Organic traffic up 40% through a full technical SEO and content overhaul.
The SEO programme spans on-page optimisation, Core Web Vitals improvements, structured data implementation and AI Overview (SGE) readiness — ensuring the brand surfaces in both traditional blue-link results and Google's generative answers. Keyword targeting, content clusters and internal linking are tracked weekly via GA4 and Search Console, with performance data feeding directly into the editorial and technical roadmap.
AI tools — ChatGPT, Claude, Gemini and Notebook LM — are embedded into keyword research, content briefs and competitor gap analysis, cutting research time while lifting output quality and topical authority across the entire site.
Results that have shown
up before, on repeat.
The headline figures from the career so far — each one tied to a specific budget, channel and timeframe.
The stack behind
the numbers.
Analytics, paid media, CMS and AI tooling used daily to plan, run and report on these campaigns.
Analytics & SEO
- GA4 & Search Console
- SEMrush
- Ahrefs
- Moz
- Ubersuggest
Ad Platforms
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Microsoft & TikTok Ads
- X & Telegram Ads
CMS & Tech
- WordPress
- HTML5 / CSS3
- PHP / MySQL
- Elementor
AI & Cloud
- ChatGPT, Claude, Gemini
- Notebook LM, Midjourney
- AWS, Google Cloud
- HubSpot, Mailchimp, Cloudflare